Examinando por Materia "Actividad económica"
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- PublicaciónRestringidoAsistencia de investigación: Diagnostico empresarial, plan de mejoramiento y plan de marketing para la Empresa IN-HOUSE ENGLISH(Universidad de Ibagué., 2018) Gómez Ocampo, Luis Carlos; Moyano, YenithThis research work is developed through a business diagnosis that contains a series of specific questions for each of the functional areas of the company, this type of questions can identify the strengths and weaknesses it has in its internal functioning, in addition to allowing it to address the external factors of the environment; the detected weaknesses will be corrected according to the requirements and needs of the company, these will be developed in a section that will be named as improvement plan and the same will be separated according to each area of the company; in the third section of this work will be developed a marketing plan expressly requested by the manager of the company Mr. Paul Guthrie, this is due to the spare part that is being made in the marketing area. Therefore, this work is expected to be taken as a point of reference by management, due to the serious, correct and reliable development that will be given to it and with a single dedication where real results will be obtained and are expected to be positive by the completion of the business diagnosis, improvement plan and strengthening the marketing area with a marketing plan. It is necessary to mention that this work will be carried out with information taken from the present and if in a long period the same one can be not relevant for the company according to the time in which it is wished to revise the same one.
- PublicaciónRestringidoPlan de internacionalización para Cajamarca Protective Services(Universidad de Ibagué, 2018) Avendaño Castillo, Jonathan Josué; Holt, IlkaA company that has some people in charge with ideals of creating something big are always in search of improving their activities to compete not only in local or national market, this ideal should be reflected in any company regardless of its economic activity, only with the need to seek a better economic stability with time that allows recognition and sustainable growth, the company study factor as Cajamarca Protective Services is one of these and belongs to a number of the same ones that are waiting for the right moment or situation to emerge afloat in an international market.