Examinando por Autor "Soto Valderrama, Carol Daniela"
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- PublicaciónAcceso abiertoCaracterización del consumidor de arroz en el departamento del Tolima(Universidad de Ibagué, 2018) Soto Valderrama, Carol Daniela; Pinzón Parada, Carlos Alberto; Patiño Moreno, Erika AlejandraThe following research work seeks to identify the profile of the rice consumer in the department of Tolima for 2017. The municipalities of Ibagué, Espinal and Lérida were taken as a reference, determining a sample of 500 people, distributed as follows: 400 for the municipality of Ibagué, 50 for the municipality of Espinal and 50 for the municipality of Lleida. The information collection instrument was a semi-structured survey applied in person, in order to recognize certain characteristics and consumption habits in the participants. The data obtained and analyzed establish that the consumers of rice of the department of Tolima consume this product with a daily frequency; at the moment of buying the rice the attributes most sought by the buyers are cleaning and yield mainly, when reflecting on the importance that this cereal represents for the population of the region a rice consumer profile of the Department of Tolima that serves as a strategic tool for rice companies and related companies, in order to establish a deep knowledge of the consumer to which their organizational efforts are directed and in this way increase the competitive level of the rice sector in the department.