Examinando por Autor "Morato Marín, Andrés Felipe"
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- PublicaciónRestringidoDiagnóstico empresarial HIFER S.A: Estudio de caso.(Universidad de Ibagué, 2019) Morato Marín, Andrés Felipe; Rojas, DayaniThe present is a business diagnosis made in the company HIFER SA. In which the reality of the company is investigated at present and the factors that can influence the positive and negative way its local and national environment, in the different areas such as political, social, technological, economic and competitive that once that we can evaluate the weaknesses, threats, strengths and opportunities in order to reorient or reaffirm the strategic objectives and vision of the company by 2023 and make it more competitive, compared to the different companies that represent direct competition for it and make it grow in a sustainable way and make it last over time.