Examinando por Autor "Gómez Sánchez, Andrés Felipe"
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- PublicaciónAcceso abiertoTécnicas de persuasión aplicadas al cierre de ventas(Universidad de Ibagué., 2019) Gómez Sánchez, Andrés Felipe; Alejo Riveros, ArgemiroThe Persuasion Techniques applied to Sales Closure research was developed using a qualitative cutting methodology, through a systematic bibliographic review, in which the main authors who have made significant contributions to the subject of study were investigated. In the development of the research, the main techniques that can be applied in a practical and practical way can be applied by any company in its commercial exercise are collected and exposed. It is for this reason that it became necessary, the research of theorists who, due to their studies in the fields of marketing and psychology, gave significant solutions and contributions in the construction of this type of tools. After reading this research, the reader will be able to understand the relationship between the two psychology and marketing disciplines in the business year. With the investigation carried out, a practical manual was constructed where the different techniques can be consulted in an intuitive way making this manual a useful and easy to understand consultation tool for anyone who wishes to improve their negotiation skills.