Examinando por Autor "Ávila Barbosa, Tatiana Alexandra"
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- PublicaciónRestringidoAnálisis del nivel de reconocimiento y apropiación de la Ley 1503 de 2011 (Art. 1, 2, 3, 13, y 14) para generar estrategias comunicativas en las instituciones educativas(Universidad de Ibagué, 2017) Cardozo Ortega, Freddy Alejandro; Montoya Cifuentes, Manuel Felipe; Arenas Hernández, Julian David; Ávila Barbosa, Tatiana AlexandraThe present degree work corresponds to the design of a communicative strategy, through the support of audiovisual and communication tools, which were part of the process carried out in the research, translated into the realization of four pedagogical workshops (one per session) in the educational institutions Escuela Normal Superior and Colegio Eucarístico María del Refugio in the city of Ibagué to give an overview on the level of recognition and application of Law 1503 of 2011 and its articles 1, 2, 3, 13, 14. In the first chapter of this grade work is the justification, which manifests the purpose, relevance and expected impact of this research. Subsequent to this are the antecedents, with research carried out under a similar thematic axis, in this case, mobility, transport and citizen culture, serving as a reference point for the construction of this research. Similarly, it is necessary to provide a context that clarifies the current situation of the problems that revolve around mobility and citizen culture, which can be mitigated by providing a space dedicated to the comprehensive teaching of road safety education in educational institutions at all formative stages, which is ultimately what Law 1503 of 2011 seeks.
- PublicaciónAcceso abiertoBuenas prácticas para la construcción de paz en comunidades del sur del Tolima(Ediciones Unibagué, AFACOM, 2021) Ávila Barbosa, Tatiana Alexandra; Alba Sanabria, Beatriz HelenaThis is a study based on the issue of relations between peasant women and men. From the creation of associations of product of the states of peace in their territories, through the processes of management and the evidence for the empowerment of the population to reduce the determining way of the dynamics that generates inequality and poverty in their daily lives. Based on the research project “Citizen Communication Processes for Peace in the South of Tolima” with a qualitative paradigm already through case study and the realization of participatory diagnostics of communication on community organizations, the study is carried out in the four municipalities of the south of Tolima (Ataco, Planadas, Chaparral and Rioblanco). From this study was obtained a trace of the productive organizations focused on the production and marketing of agricultural products, community media and social organizations, that demonstrate as the social organization a good practice for the construction of peace.
- PublicaciónAcceso abiertoDiagnostico empresarial, plan de mejoramiento y plan estratégico en el servicio al cliente en la Empresa Óptica Visión Total(Universidad de Ibagué, 2019) Cortés Vargas, Edilberto; Ávila Barbosa, Tatiana AlexandraThis grade work has as objective the development of the tool of a business diagnosis to the Optical total vision, which served to define the strengths and weaknesses of the company, besides a plan of improvement constituted by a matrix of activities and strategies to attack the weaknesses and needs found in each area, also the creation of a plan of execution of the results and execution of the execution of the execution of the activities. The areas of the company were evaluated with questions designed by the module of the business diagnosis, which were very punctual and effective to find that strengths and needs the company has. With the analysis process of the company, important results were obtained that with the implementation of the improvement plan can create a competitive advantage, attract new users, loyalty to frequent customers, increase their sales and finally generate greater profits for the owner. Finally in the work was carried out a strategic and operative plan that is proposed to the Optics Vision Total to execute, in order to be able to capture new users and increase their profits.
- PublicaciónRestringidoEntre Nos Otros Núm.12(Programa de Comunicación Social y Periodismo, Universidad de Ibagué, 2018-06) Silva Tafur, Edgar Leonardo; Botero López, Manuela; Ávila Barbosa, Tatiana Alexandra; Alba Sanabria, Beatriz Helena; Gualtero Bernal, Carlo Javier; Cárdenas Cadena, Valentina; Juan Manuel, Sanabria Novoa; Adriana, Guzmán Acosta; González Cifuentes, Daniela; González Cuellar, María Paula; Quiroga Quintero, Gisela Andrea; Amado Murillo, Nicolás; Avendaño Semma, Federico
- PublicaciónAcceso abiertoIniciativas civiles para la construcción de paz en el sur del Tolima: procesos de movilización social como escenarios de resistencia y cooperación(2021-09-26) Ávila Barbosa, Tatiana Alexandra; Alba Sanabria, Beatriz HelenaEn este artículo se caracterizan dos iniciativas civiles en los municipios de Planadas y Chaparral, que se gestaron para contrarrestar las dificultades oca-sionadas por el conflicto armado y fueron necesarias para la generación de una cultura de paz en el sur del Tolima (Colombia). Por medio de una metodología cualitativa, se realizaron distintos acercamientos a colectivos y organizaciones sociales, desarrollando estudios de caso con entrevistas, observación partici-pante y diagnósticos participativos de comunicación. Se concluyó que el olvido del Estado y la presión del conflicto armado fueron determinantes para la mo-vilización civil de las comunidades afectadas por la guerra, estableciendo una posición de resistencia que generó lazos de unión y tejido social.
- PublicaciónAcceso abiertoMetodologías de investigación aplicadas a la comunicación(Ediciones Unibagué, AFACOM, 2021) Ávila Barbosa, Tatiana Alexandra; Alba Sanabria, Beatriz Helena; Barón Gil, Orlando; Espitia Hernández, Luz Dary; Leal Roncancio, Giovanny Gilberto; Ortiz Gordillo, Andrés Felipe; Millán, Richard; Montes, César Augusto; Rodríguez Pérez, Carlos; Bustamante Echeverry, Ricardo; Molano Gaona, Franklyn; Cuéllar Rodríguez, Arlex D.; Morales Tique, José Hernando; Lozano B., Jorge Prudencio
- PublicaciónAcceso abiertoReflexiones desde la comunicación: 12 años de investigación del grupo Rastro Urbano(Ediciones Unibagué, 2022-12) Alba Sanabria, Beatriz Helena; Arboleda Molano, Jennifer; Ávila Barbosa, Tatiana Alexandra; Barón Gil, Orlando; Calderón Rodríguez, Daniela Alejandra; Coba Gutiérrez, Patricia; Espitia Hernández, Luz Dary; Forero Machado, Sergio Andrés; Forero Ramos, María Camila; León Grimaldos, María Victoria; Mestre, Octavio; Lopera Molano, Ángela; Ortiz Gordillo, Andrés Felipe; Ospina Toscón, Juan José; Pastor Quevedo, Elisa Fernanda; Patiño Ospina, Sandra Carolina; Peñaloza Kairuz, Eduardo; Rodríguez Pérez, Carlos; Velandia Silva, César Augusto
- PublicaciónAcceso abiertoSumando Responsabilidades N.° 5(Responsabilidad Social Integral, 2017) Rojas León, Gina Alexandra; Peña Palma, Carol Giset; Castillo Bohórquez, María Isabel; Celis Castiblanco, María Camila; Gil Torres, Ángel David; Peña Palma, Carol Giset; Tafur Osorio, Marly; Terán Serna, José; Pachón Ospina, Luis Gerardo; Molano Granados, Ginna Soraya; Rojas León, Gina Alexandra; Mazorco Salas, Julio Eduardo; Forero Hernández, Carlos F.; Forero Hernández, Derly Janeth; Peñaloza Farfán, Lady Johanna; Álvarez, Mónica del Pilar; Ávila Barbosa, Tatiana Alexandra; Lopera Molano, Ángela María; Reyes Martínez, Jaime Eduardo
- PublicaciónAcceso abiertoSumando Responsabilidades Núm. 5(Responsabilidad Social Integral, 2020) Rojas León, Gina Alexandra; Peña Palma, Carol Giset; Castillo Bohórquez, María Isabel; Celis Castiblanco, María Camila; Gil Torres, Ángel David; Tafur Osorio, Marly; Terán Serna, José; Pachón Ospina, Luis Gerardo; Molano Granados, Ginna Soraya; Mazorco Salas, Julio Eduardo; Forero Hernández, Carlos F.; Forero Hernández, Derly Janeth; Peñaloza Farfán, Lady Johanna; Álvarez, Mónica del Pilar; Ávila Barbosa, Tatiana Alexandra
- PublicaciónAcceso abiertoEl uso de la red social Instagram en las PYMES Acodres Capítulo, Tolima(Universidad de Ibagué., 2019) Upegui Ruiz, Paula Sofía; Benavides Criollo, Angie Melissa; Bajaire Lamus, Alexa; Ávila Barbosa, Tatiana Alexandra; Lopera Molano, Ángela MaríaThe present research document is focus on communication management lines. Its main objetive is to analyze the interaction among different restaurants affiliated to ACODRES capítulo, Tolima in Instagram as social media, from the periodicity, engagement, quality, and amount of information. For the development of this research we will focus on five restaurants which would be examples that have connected Ibagué city as an organizational model against digital communication: El Fogón Antioqueño, Mi Pez On, Rodizio Sabor a Brasil, Jus'so Café and Ziru's Pizza. The methodology was developed through a qualitative study using mixed tools, which responds to our initial approach through the implementation of surveys, interviews and media monitoring. In this sense, we intend to answer the question: ¿How do PYMES implement the social network Instagram? In addition, the document is made up of three chapters. The first chapter is the theoretical discussion and background, which is shaped by the definition of the theoretical concepts that encompass our work. The second chapter describes the methodological development of each of the proposed activities. Finally, in chapter three it deepens the interpretation and analysis of the results, followed by their respective conclusions.