Formulación de un plan de marketing internacional para introducir licor de cacao orgánico desde la región de Chaparral al mercado de Holanda.
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The research that was developed under the title "Formulation Of An International Marketing Plan To Introduce Organic Cocoa Liquor From The Chaparral Region To Netherlands Market", in which we sought to analyze different factors to obtain the necessary information on how to introduce a product in the foreign market, which is why certain guidelines were followed, such as the initial analysis of the local environment, where the product is produced and from where it will go abroad, and then analyze the type of product, characteristics and other information to facilitate the search for information in order to meet the necessary requirements in the target market, which generated the need to create a selection matrix with the inclusion of three possible target markets such as Germany, Holland and France, analyzing political, economic factors , socio-cultural and geographical that will provide the necessary information to make a decision, in such a way that it would finally allow the development of an international marketing plan. Therefore, Holland was determined as the target market, which met certain necessary and favorable requirements to market the product, which had to undergo changes to be marketed, such as changes in the presentation, with a new and innovative design, the which generates attraction, the development of new marketing strategies through a marketing mix and everything else that facilitates the adaptation of the product.